Sitemap - 2025 - Brutally Honest by Matej Lancaric

User Acquisition & Creative learnings with comments - 2025

Creative is the bottleneck of Modern User Acquisition

Playable Ads Trends in Mobile Games & Apps - November 2025

Brutally Honest #194 by Matej Lancaric

⭐ I Spent $5,000 surveying whales about Fake Ads: Here’s what the industry has completely Wrong

Brutally Honest #193 by Matej Lancaric

Brutally Honest #192 by Matej Lancaric

🧠 MVP UA Template: I want to launch my first Google Ads campaigns. Now what?

👀​ I tested all 10 new AppsFlyer products. Here is my no BS verdict!

🎁​ Special Offer: Support your favorite UA influencer

Playable Ads Trends in Mobile Games & Apps - October 2025

Brutally Honest #191 by Matej Lancaric

🕺🏻7 Hit creatives you missed this week!

Brutally Honest #190 by Matej Lancaric

Brutally Honest #189 by Matej Lancaric

👾​ The Rise of sophisticated onboarding funnels

🧠 MVP UA IAA Template: I want to launch first Meta campaigns. Now what?

Brutally Honest #188 by Matej Lancaric

Your CPI is fine. Your VALUE signal is 💩​ - Fix it!

🧠 MVP UA Template: I want to launch first Meta campaigns. Now what?

I rarely discount (well, right now) 🏷️

Brutally Honest #187 by Matej Lancaric

Fake Ads in games: How to 10x your game’s revenue – The untold story

40% off Premium (limited time sale)

Brutally Honest #186 by Matej Lancaric

CREATIVE BRIEF TEMPLATE: 7 creative trends to boost your UA in 2026

🙀​ Playable Ads Trends in Mobile Games & Apps - September 2025

Brutally Honest #185 by Matej Lancaric

How a MidJourney prompt turned into a UA Money Printer

#BH184: Resist the urge to make changes every day!

Stop Vibe Marketing: Here’s why you should hire a mobile UA Consultant

Brutally Honest #183 by Matej Lancaric

📊 Creative Optimization Masterclass: 3 power moves to scale smarter

Brutally Honest #182 by Matej Lancaric

Playable Ads Trends in Mobile Games & Apps - August 2025

⚡️ THE AI Bible: How to Use AI in Advertising

The $80/Month AI Influencer: A Full Tutorial

Brutally Honest #181 by Matej Lancaric

11 tips for Killer UA operations (Q3 2025)

Brutally Honest #180 by Matej Lancaric

11 tips for Killer UA operations (Q2 2025)

iKame case study: Scaling from Hanoi to Global Charts

Brutally Honest #179 by Matej Lancaric

🎯Inside Kingshot: The UA funnel every (4X) game needs

Playable Ads Trends in Mobile Games & Apps - July 2025

Brutally Honest #178 by Matej Lancaric

🤑Mobile’s Monetization Shake-Up: Taking Back the 30% cut

❌Why most Soft Launches FAIL & how to avoid the trap

Brutally Honest #177 by Matej Lancaric

Brutally Honest #176 by Matej Lancaric

🎯 State of the brutally honest UA 2025

Brutally Honest #175 by Matej Lancaric

Brutally Honest #174 by Matej Lancaric

Brutally Honest #173 by Matej Lancaric

🎬 Creative Trends June 2025

😱NEW DATES are here! 😱1hour 1:1 AMA consultation for paid subs

Brutally Honest #172 by Matej Lancaric

🧶Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO

🎮​Playable Ads Trends in Mobile Games & Apps – June 2025

Brutally Honest #171 by Matej Lancaric

💔​ Why Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?

The Simulation Game Ad Playbook: What's Working

Brutally Honest #170 by Matej Lancaric

🏰 How I Used 7 AI Tools to Make a Killer Ad in a Day

Brutally Honest #169 by Matej Lancaric

Playable Ads Trends in Mobile Games & Apps – May 2025

Brutally Honest #168 by Matej Lancaric

🔥 2025 Hybridcasual Market Overview - Real Data inside!

Brutally Honest #167 by Matej Lancaric

Brutally Honest #166 by Matej Lancaric

📈Q1 2025 Brutally Honest UA report - Real Data inside!

Brutally Honest #165 by Matej Lancaric

What Merge Games are doing RIGHT in their ads

Brutally Honest #164 by Matej Lancaric

11 tips for Killer UA operations (Q2 2025)

Brutally Honest #163 by Matej Lancaric

Airflux: A New Era of Ad Monetization

Brutally Honest #162 by Matej Lancaric

Meta’s Ad ROAS - 101 guide for UA managers

🎨 AppsFlyer's State of Creative Optimization 2025 – Summary for Mobile Marketers

Brutally Honest #161 by Matej Lancaric

THE Soft launch Bible: Full 2025 blueprint with real data!

Brutally Honest #160 by Matej Lancaric

Xsolla Report Q1 2025 - The Future of Game growth

Brutally Honest #159 by Matej Lancaric

💰 From Zero to €1.6M: The No-BS guide to Solopreneur Freedom

Brutally Honest #158 by Matej Lancaric

🚀​ 2025 Mobile Gaming Report – Key Insights for Marketers

Brutally Honest #157 by Matej Lancaric

Playbles Trends in Mobile Games & Apps - February 2025

Brutally Honest #156 by Matej Lancaric

❤️‍🔥​🤖​ How to Seduce ChatGPT into Writing Killer Ads

Brutally Honest #155 by Matej Lancaric

Brutally Honest #154 by Matej Lancaric

WHAT?! I just created 200 ads under 2 minutes —thanks to this unstoppable AI Agent

THE Creative Bible: How to win in 2025?

😱 1hour 1:1 AMA consultation for paid subs only is finally here!

Blowing Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Brutally Honest #153 by Matej Lancaric

11 tips for Killer UA operations (Q1 2025)

Brutally Honest #152 by Matej Lancaric

Playbles Trends in Mobile Games - January 2025

Brutally Honest #151 by Matej Lancaric

Brutally Honest #150 by Matej Lancaric

Brutally Honest #149 by Matej Lancaric

Brutally Honest #148 by Matej Lancaric

Brutally Honest #147 by Matej Lancaric

Brutally Honest #146 by Matej Lancaric

Stay Ahead in UA for 2025: My Top 41 Tips Revealed