Playbles Trends in Mobile Games & Apps - February 2025

👾​ Here are the latest creative trends: Playables are back in the game, baby!

As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads across different genres. It's a bit later this month than usual, but here we go.

After reading this post, you should be able to formulate your own playable ads strategy and brief.

Check out the trends below! This month, I look at TOP games & apps. What top games are used in playable?

Top Example: Royal Match implementing block blast into the game and now using it in playables!

Showcasing also playables that Exmox uses for their Rewarded UA channel 👇