Stay Ahead in UA for 2025: My Top 41 Tips Revealed

Say ❌​ to underperforming campaigns & Unlock 2025 UA Success

I’ve decided to share the top learnings from 2024, which impacted my UA ops the most! There are quite a few learnings, so buckle up and enjoy!

As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, AI-driven creatives, rewarded UA channels, and playables for driving engagement, slashing CPIs, and scaling effectively.

If there is one thing that is going to be super, super, super important in 2025, it’s this segment where I talk about:

Ugly Ads FTW

• Go lo-fi for greater authenticity (avoid polished videos) = shit works! There is already a movement to use ugly ads outside of the gaming industry.