Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
What Merge Games are doing RIGHT in their ads

What Merge Games are doing RIGHT in their ads

And what you should probably STEAL

Matej Lancaric's avatar
Matej Lancaric
May 20, 2025
∙ Paid
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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
What Merge Games are doing RIGHT in their ads
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You know what’s wild? Merge games: those innocent-looking puzzle builders are out here running some of the most effective, most chaotic, and most drama-filled mobile ads on the market right now.

I just went through a chunky deck full of recent creatives from the big players: Travel Town, Gossip Harbor, Merge Mansion, Love & Pies, and it’s clear: they know what's up!

Here’s what’s working (and what you might want to test next)

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