What Merge Games are doing RIGHT in their ads

And what you should probably STEAL

You know what’s wild? Merge games: those innocent-looking puzzle builders are out here running some of the most effective, most chaotic, and most drama-filled mobile ads on the market right now.

I just went through a chunky deck full of recent creatives from the big players: Travel Town, Gossip Harbor, Merge Mansion, Love & Pies, and it’s clear: they know what's up!

Here’s what’s working (and what you might want to test next)