You know what’s wild? Merge games: those innocent-looking puzzle builders are out here running some of the most effective, most chaotic, and most drama-filled mobile ads on the market right now.
I just went through a chunky deck full of recent creatives from the big players: Travel Town, Gossip Harbor, Merge Mansion, Love & Pies, and it’s clear: they know what's up!
Here’s what’s working (and what you might want to test next)