Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
🚀​ 2025 Mobile Gaming Report – Key Insights for Marketers

🚀​ 2025 Mobile Gaming Report – Key Insights for Marketers

Key insights & recommendations with TL:DR summary of Sensor Tower report

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Matej Lancaric
Apr 01, 2025
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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
🚀​ 2025 Mobile Gaming Report – Key Insights for Marketers
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Sensor Tower recently released a 50-page report about the state of mobile gaming in 2025. I spent several hours reading and preparing a TL:DR version for you. I added some custom graphs and creatives for visual experience! Enjoy ..

Key KPIs: Growth & Engagement

  • In-App Purchase (IAP) Revenue: Mobile game spending returned to growth in 2024, with global IA…

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