Brutally Honest #157 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

First, it was vibe coding; now, I have started seeing vibe prompting and even vibe marketing. Jesus fucking Christ. Are you serious?

🦩Tip of the week

When to Scale a Mobile Game?

1. Analyze Soft Launch Performance

Before scaling, a game must pass a soft launch and ideally some time after global launch. This phase serves as…