Brutally Honest #153 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

The UA Survey still lives! Check it out here!

This survey aims to map the UA landscape, spending, campaign optimization, and payback periods. I want to gather data and share the anonymized results within the next few weeks.

🦩Tip of the week

When thinking about your creatives, what is the most important thing you have to d…