Brutally Honest #149 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Beach, Margarita, sun, Katarina living her best life and running around. New ideas are popping up. Not bad! See you at the end of next week.
🦩Tip of the week
Creative testing has evolved beyond rigid benchmarks like acquiring a specific number of installs or impressions. My current approach emphasizes agility and precisi…