Brutally Honest #149 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Beach, Margarita, sun, Katarina living her best life and running around. New ideas are popping up. Not bad! See you at the end of next week.

🦩Tip of the week

Creative testing has evolved beyond rigid benchmarks like acquiring a specific number of installs or impressions. My current approach emphasizes agility and precisi…