THE Soft launch Bible: Full 2025 blueprint with real data!
The Only Soft Launch Guide You Need for 2025 with benchmarks
Soft launching a mobile game in 2025 remains one of the smartest strategic moves you can make before a full global release. With the mobile gaming market now even more saturated—and user acquisition costs still climbing—a well-planned soft launch can be the difference between success and failure.
The fundamentals haven’t changed: a soft launch lets developers test game performance, identify bugs, refine gameplay loops, and optimize monetization and retention. But how we approach these fundamentals in 2025 has evolved. Now that the industry has adapted to Apple’s privacy policies, the focus has shifted to evolving ad network dynamics and the growing impact of AI-driven marketing on soft launch planning.
This updated guide will walk you through what still works in a soft launch—and what doesn’t anymore. From choosing the right test markets and platforms, to leveraging AI for segmentation, to creating short, visually appealing ads inspired by TikTok trends, the goal remains the same: collect the data that matters, make your game better, and launch smarter.
Whether you’re a solo dev, part of an indie studio, or preparing to pitch to a publisher, this guide will help you fine-tune your strategy, avoid common pitfalls, and get your game ready for prime time.
TL;DR – What You’ll Find:
The full 2025 soft launch playbook: A clear, no-BS roadmap for soft launching in 2025—from early marketability tests to scaling with real data (not gut feelings).
Updated frameworks for running soft launch in the privacy era (SKAN 4, Meta AEM, TikTok ADC, etc.).
Real benchmarks. Not made-up targets. We’re talking CPI, ROAS, D1/D7/D30 retention, and ad revenue per user.
A breakdown of how I actually use AI tools (Midjourney, CapCut, ChatGPT, ElevenLabs) to crank out creatives faster—and smarter.
Creative testing workflows that don’t waste your budget (plus what still works, what doesn’t, and why).
When to kill a game, how to soft launch without nuking your global launch, and why launching in the US is probably a bad idea.
👉 If you’re building or launching a mobile game in 2025, this guide will save you from dumb mistakes, wasted budget, and guessing your way through UA.
Subscribe to get the full thing. No bullshit. Just what works.