Brutally Honest #166 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Alright, the traveling season has started. On my way to Singapore and then Tokyo. Then see you in Hamburg. Wait, whaaat? Yes!!
In the meantime, the Brutally Honest UA report for 2025 is live. Based on the survey + my takes. The Q1 edition:
📈Q1 2025 Brutally Honest UA report - Real Data inside!
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Hey there, Matej here! Welcome to the most brutally honest look at mobile game UA you’ll read this quarter. This report isn’t just another round-up of trends – it’s built on real campaign data, survey responses from hundreds of UA pros, and my experience running UA for some of the hottest games.
I will be sharing a new survey in the upcoming weeks!