Brutally Honest #154 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

The Creative Bible is here! Check it out. It’s the only guide you will ever need for your creative production!

This survey aims to map the UA landscape, spending, campaign optimization, and payback periods. I want to gather data and share the anonymized results within the next few weeks.

🦩Tip of the week

This hierarchy hi…