Brutally Honest #160 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
MAU is coming and two & a half gamers, ehm. I'm going to be there, coming up with some crazy shit. LA first on Monday, then Tuesday + Wednesday in Vegas. Party updates incoming!
IN-SA-NE
🦩Tip of the week
Respondents are spread across 5–11 UA channels, with a small group using over 20. Budget allocation is shifting to what…