Brutally Honest #152 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
So much stuff happening at 2.5gamers! GO listen to our album or get our Merch.
🦩Tip of the week
Look, testing new channels is always risky, but you can’t grow without taking risks. New channels will underperform at first. That’s normal. Expect 20–30% higher CPIs and lower ROAS initially. Your goal is to …