Brutally Honest #168 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Starting a two-week boat trip in Croatia with Katarina & Captain Tuna: Mr. Michal Bubernik.
🦩Tip of the week
Diversification on the creative side is a real thing.
6-layer creative system (UGC, meme, classic gameplay, Ugly Ads, Altered gameplay, playable).
Today, I want to talk about playables. You have to diversify the le…