Archive - Brutally Honest by Matej Lancaric

🎬 Creative Trends June 2025

Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads

Jul 19 •

54:29

😱NEW DATES are here! 😱1hour 1:1 AMA consultation for paid subs

You can't miss this!

Jul 17 •

Brutally Honest #172 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jul 15 •

🧶Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO

Hell yeah! They know their 💩

Jul 11 •

44:29

🎮Playable Ads Trends in Mobile Games & Apps – June 2025

Here are the latest creative trends: Playables, baby! 👾

Jul 8 •

Brutally Honest #171 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jul 7 •

💔 Why Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?

This is not another Survivor IO. Unfortunately!

Jul 3 •

1:02:08

The Simulation Game Ad Playbook: What's Working

and Which Trends You Should Probably Steal as well

Jul 2 •

June 2025

Brutally Honest #170 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 30 •

🏰 How I Used 7 AI Tools to Make a Killer Ad in a Day

A no-fluff, battle-tested guide to producing creative gold on a startup budget and medieval deadline

Jun 25 •

Brutally Honest #169 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 23 •

Playable Ads Trends in Mobile Games & Apps – May 2025

Bringing you a monthly trends review of top-performing playable ads across different genres

Jun 17 •

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