Brutally Honest by Matej Lancaric
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Playable Ads Trends in Mobile Games & Apps - May 2026
a monthly trends review of top-performing playable ads across different genres.
Jun 8
•
Matej Lancaric
9
1
🕺MAU Vegas 2026 Recap: What People Actually Said
Here’s the synthesis from the field notes that mattered.
Jun 5
•
Matej Lancaric
10
1
The Rewarded UA Handbook TL;DR
Read it for the benchmarks and the playbook, its solid!
Jun 2
•
Matej Lancaric
12
1
Brutally Honest #215 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Jun 1
•
Matej Lancaric
8
1
May 2026
Brutally Honest #214 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
May 27
•
Matej Lancaric
9
1
Brutally Honest #213 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
May 19
•
Matej Lancaric
8
1
1
Playable Ads Trends in Mobile Games & Apps - April 2026
a monthly trends review of top-performing playable ads across different genres.
May 15
•
Matej Lancaric
9
2
Brutally Honest #212 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
May 12
•
Matej Lancaric
8
1
🚀 €2Mil Solo: How the WORST year of my career became the BEST
The hardest year of my career, and the only one that ever really mattered
May 11
•
Matej Lancaric
19
7
1
Brutally Honest #211 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
May 4
•
Matej Lancaric
8
1
👀Using Layer as an MCP Server with Claude
and why it changes everything
May 3
•
Matej Lancaric
10
1
April 2026
Brutally Honest #210 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Apr 27
•
Matej Lancaric
7
1
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