Archive - Brutally Honest by Matej Lancaric

The Simulation Game Ad Playbook: What's Working

and Which Trends You Should Probably Steal as well

16 hrs ago •

June 2025

Brutally Honest #170 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 30 •

🏰 How I Used 7 AI Tools to Make a Killer Ad in a Day

A no-fluff, battle-tested guide to producing creative gold on a startup budget and medieval deadline

Jun 25 •

Brutally Honest #169 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 23 •

Playable Ads Trends in Mobile Games & Apps – May 2025

Bringing you a monthly trends review of top-performing playable ads across different genres

Jun 17 •

Brutally Honest #168 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 16 •

🔥 2025 Hybridcasual Market Overview - Real Data inside!

The hybrid-casual market is accelerating, with global net revenue reaching a new high of $174.8M in March 2025

Jun 11 •

Brutally Honest #167 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 10 •

Brutally Honest #166 by Matej Lancaric

No 💩 BS newsletter with useful stuff about UA in the post IDFA world

Jun 2 •

May 2025

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