Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

Fake Ads in games: How to 10x your game’s revenue – The untold story

Re-releasing my iconic fake ads article from 2022

Matej Lancaric's avatar
Matej Lancaric
Oct 26, 2025
∙ Paid

Fake ads in games have emerged as a controversial yet undeniably effective tool in the mobile gaming industry, sparking debates over ethics, user trust, and revenue growth strategies.

By leveraging misleading visuals and exaggerated gameplay mechanics, many developers have seen exponential revenue growth, with some reporting up to 10x increases. This “u…

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