Brutally Honest #186 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Yes, I am adding a new segment. This week @ Playablemaker! Why? Because I can. And because we are making great progress with Playablemaker.
Also, grab this Creative template to unlock 2026 growth:
CREATIVE BRIEF TEMPLATE: 7 creative trends to boost your UA in 2026
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Are you ready to embark on a journey that will revolutionize your user acquisition game? Well, ok, maybe not revolutionize, but definitely help.
🦩Tip of the week
Playables everywhere.. Reality Check & Best Practices:
1) Complexity & Cost
Playables are not static images. Exp…