Your CPI is fine. Your VALUE signal is 💩 - Fix it!
Meta drives performance with VO through improved AI optimization
Wohooo! The big VO (Value Optimization - yes, I still call it VO) is finally here. Meta’s app campaigns now drive materially better outcomes when you optimize for value rather than volume.
Across 2025 improvements, advertisers optimizing for conversion value see +29% ROAS vs optimizing for conversion count.
Teams report stronger monetization, stability,…