🧠 MVP UA Template: I want to launch first Meta campaigns. Now what?

Step-by-step UA template for everybody. Use it ASAP!

Hey there, fellow UA manager, company founder, or indie developer! I know the feeling.

You pour your hearts and souls into making amazing games, and then comes the daunting task of getting them into players’ hands. When I first looked at Meta ads, it felt like a giant, intimidating maze. Budgets? Bids? Optimizations? It was enough to make my head spin.

The key to a successful mobile game launch on Meta is starting with a Minimum Viable Campaign Setup (MVCS). This approach prioritizes the essential technical foundation and a lean, aggressive testing structure to gather quality data quickly.

1) The bare-bones setup you need (and nothing extra)

2) A practical campaign structure with starter budgets

3) Targeting that respects your time

4) Budget pacing rules you won’t second-guess

5) A creative plan you can actually execute this week

6) A calm day-to-day operating rhythm

7) A 21-day roadmap that tells you when to add complexity

8) What not to do (the landmines)

Expect a battle-tested MVP that gets you live fast, learns cleanly, and grows only when the numbers say so. It’s built for small teams: minimal knobs, clear checkpoints, and a creative workload you can keep up with while you keep building the game.