This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Kate Lovejoy, Niels Beenen, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/2NE3ls6nVu4
We will be discussing one year after the IDFA "apocalypse" & tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related. Whoop whoop!
Agenda:
2:34 How did our day to day job changed after IDFA bullshit happened?
8:05 Felix, you had some (secret) tips and tricks on how to increase it. Could you share? Why should companies test out pre-prompt windows?
12:10 How do gaming companies look at retargeting in general? Or, how was it before IDFA and how is it now? Is it a significant % of their spend?
13:20 How to incorporate retargeting spend into UA costs / CPIs?
16:44 How do MMP approach retargeting?
19:47 Retargeting & control groups!
20:16 How to approach retargeting on iOS?
22:52 UA & Retargeting is dead
24:06 Were companies pulling back spend on iOS?
26:27 Apple recently announced SKAN 4.0. Without going too geeky, what can we expect? How are these changes going to affect measurement?
31:00 Tip for SKAN 4.0
32:00 No SKAN no problem for retargeting
32:30 Creative testing on retargeting
33:30 Which game genres have the highest opt-in rates from what you can see? And why?
35:00 Singular Product innovations for iOS
36:50 IDFA dinosaurs vs Google privacy sandbox
41:00 iOS LTV prediction
42:00 last comments, tips & tricks, recommendations
Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting