Brutally Honest by Matej Lancaric
two & a half gamers
Frozen City vs Whiteout Survival (#56)

Frozen City vs Whiteout Survival (#56)

Ad monetisation potential, UA, creatives & GD review

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.


Panelists: ⁠⁠Jakub Remia⁠⁠r, ⁠⁠Matej Lančarič⁠⁠, ⁠⁠Felix Braberg⁠⁠



00:00 Intro

00:15 Chit-chat (nothing important, you can skip this)

05:20 Century games intro

09:15 Frozen City ad monetization update

11:21 Felix is heartbroken

13:41 Frozen City making about $1mil ad revenue/month

14:20 Felix gives ad placements suggestions

15:08 How much more could they be earning?

16:20 Double placements during weekends

17:00 Negative nancy dresses up as a detective

21:08 Felix's wet ad revenue dream in 4x games starts

25:00 Whiteout Survival UA epic intro

25:43 Soft launch dates of Frozen City & Whiteout survival

28:31 Unity Square videos beta? Pls, pls, pls. Can I get in?

29:30 Top 10 Geos revenue wise

30:31 Retention KPIs

32:43 UA is dead? How come they get so many users on iOS?

34:50 Whiteout survival creative strategy

38:50 Game design intro

42:00 Wait, wait, wait, wait?! Is this a 4X game?

44:11 Smooth transition from idle game to 4X

45:25 Where are the ads?

47:34 Chef's Kiss

50:07 Baloon mechanic, pure genius

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Frozen City post-IDFA global launch UA case study

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Brutally Honest by Matej Lancaric
two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge, and fun gossip relating to the topics of User Acquisition, Game Design, and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!