Brutally Honest by Matej Lancaric
two & a half gamers
two & a half gamers session #54 & Eric Kress

two & a half gamers session #54 & Eric Kress

Everything is dead & new frontier of game development

This is no BS gaming podcast 2.5 gamers session #54. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special guest: Eric Kress 

00:00 Intro

01:00 Jakub makes himself visible by introducing

02:53 Eric, is this glass half full or half empty?

03:36 What does Eric actually do?

06:42 Is mobile dead?

08:49 six people on the top destroying the lives of mobile developers

10:00 UA is shifting

11:50 Kumbaya Matej strikes again on iOS

12:38 What is the adoption rate of SKAN 4?

13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource)

14:02 What story are Unity, Applovin, and Ironsource trying to spin?

16:00 Jakub wakes up & shoots vectors immediately

18:31 Eric disagrees with us! No shit Sherlock!

20:20 New frontier of game development

21:15 Felix sharing UA secrets from his smokey darkrooms

22:25 Old companies going to die

24:10 Gaming trends are coming from East to West

24:52 Jakub goes into the rabbit hole with Eric

27:55 Applovin increases revenue guidance

30:38 Why Eric got so negative?

32:48 Which companies does Eric like the most?

33:40 VR is dead again (blockchain dead too)

34:42 What is the endpoint for mobile?

35:50 30% fee is a joke!

38:00 Hypercasual shit is on!

40:08 Ads are beautiful

41:18 The new frontier of game development

44:20 You can always lie in your ads

46:55 Mr. Gachapool returns

48:35 Matej is Matthew from now on

48:51 How bad will things be for Unity, Applovin, and Ironsource?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments -

If you are interested in getting UA tips every week on Monday, visit & sign up for the Brutally Honest newsletter by Matej Lancaric

11 tips for killer User Acquisition ops (Q1 version) -

Brutally Honest by Matej Lancaric
two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge, and fun gossip relating to the topics of User Acquisition, Game Design, and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!