two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #9. Let’s dive in.

Youtube: https://youtu.be/0swB8x-YB5U

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Agenda:

• News

• Ad monetization fundamentals

• AMA

Ad Monetization fundamentals discussion:

What’s the most important ad revenue metric?

How’s eCPM calculated by ad networks?

Which ad network is the most trustworthy?

Which ad network is the least trustworthy?

How do ad networks make money?

What is the cutoff point of eCPM degradation?

How players become Ad Whales?

Ask Me Anything section

• I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more?

• Why is admon and UA super connected in hypercasual games? Its usually one person. Why?

• When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall)

• Do you ban competitor ads in your game? If yes why, if no why?

Please share feedback and comments - matej@lancaric.me / lancaric.me

Latest News:

$2 billion invested into blockchain game sector during 2022

https://gamestx.substack.com/p/2-billion-invested-into-blockchain?s=r

Idle Miner Tycoon Launches on Facebook Gaming

https://www.kolibrigames.com/press/idle-miner-tycoon-launches-on-facebook-gaming/

Google launches Google Play Partner Program for large game devs

https://venturebeat.com/2022/03/15/google-launches-google-play-partner-program-for-large-game-devs/

Mark Zuckerberg confirms NFTs are coming to Instagram

https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html

Interest In NFTs And The Metaverse Is Falling Fast

https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/paultassi/2022/03/10/interest-in-nfts-and-the-metaverse-is-falling-fast/amp/