This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/i3g99yfCS5E
Agenda:
00:00 Intro
03:23 Google AdROAS campaigns
09:25 Hamburger optimisation approach
10:30 Proxy events BS
12:30 Proxy event test suggestions
15:20 Ads are beautiful
16:00 Exchanges are growing
20:40 Inventory LOL!
22:31 Admon Super secret & super helpful tip
24:00 IT'S JUST ONE LINE OF CODE!
26:18 Admon tip no.2
26:44 Survivor.io observations & updates
28:08 Props to us
30:40 What is a horizontal content?
35:10 1.5Mil USD /day revenue!
35:20 Retention metrics Archero vs Survivor.io
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Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update