This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/-qRBi3s4w68
Agenda:
00:00 Intro
05:00 Why developers use fake ads?
06:00 Why is it happening?
08:00 Reviews?
12:00 Facebook banning the fake ads? how about nope
13:20 Fake ads as a funnel
14:30 What affects the CPI?
16:50 fake core gameplay as an evolving trend
18:30 evolution fake ads
24:00 8 million a month revenue for 5 year old game with 0 changes
https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/
27:20 Is Jakub a changed man after getting covid?
27:30 Is Kingdom Guard a tower defense? WRONG!
34:40 X-Hero example
36:00 Fake ads = game play illusion
37:00 Best predictor of creative performance?
38:20 End cards
39:10 3 click end card template
42:55 "You don't need to have great creatives", Felix
45:20 Real data for longer end cards
See you at PGC Helsinki!
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Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games