This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/De1Io0Hgp_s
Agenda:
00:00 Intro
03:20 Admob Bidder update
05:19 Google tROAS update
07:24 Roblox bringing ads into the experiences next year
10:35 New Marvel AR game is coming
14:43 Marvel snap launches in October
17:31 Global launching like a pro intro!
18:26 What does global launch mean for ad mon?
19:59 Top Ad networks to start with
20:30 strong GEO centric Ad networks
23:00 Admon <3 UA (Tier setup waterfall prices)
first game launch ever I’d say start with in USA:
iOS
$210 iOS - on RVs
$200 iOS - on Inters
$9 iOS - Banners
Android
$200 Android - Rewarded
$200 Android - Inters
$10 Android Banners
26:00 What are add.app.txt & info.plist files
27:30 A/B testing during Global launch
29:00 Game Design starting with content pipeline
29:53 99% of games don't make money during soft launch
30:30 Please hire Jakub Remiar for motivational speeches / motivate your company
32:00 Optimal content for global launch
33:30 Simulate your spend depth & how to do it?
36:20 Have conversion offers ready (ideally in monetisation stage)
38:00 Events!
39:00 Balance game as fast as you can!
41:00 Global launch black screen issues
42:00 What questions do you need to ask yourself?
42:54 Gardenscapes rumour
43:43 Big splash GL over
45:20 Cashflow for global launch
46:30 UA team experience
47:10 Creatives
49:00 Budget scenarios
51:10 Simplified UA structure for global launch
See you at PGC Helsinki!
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Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates