This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/mowIJKtG1M8
News
UA tips for Killer User Acquisition Q3 version
https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/
Agenda:
00:00 Intro
02:11 Survivor.io redemption story
09:10 Matej was correct about $500k/day IAA estimation
11:50 UA tips article
12:50 You scaled your game, now what?
13:50 What does scale mean in terms of Ads monetisation?
15:00 Top Ad networks you need in mediation at scale
17:00 Never put interstitials or banners in your game (or?)
19:00 What is refresh rate for banners?
20:30 Cool rewarded video placements
26:00 Game design vectors intro
29:10 Talent grid system example
33:00 Lazy game design or efficient
36:30 in UA "I scaled a game doesn't exist"
37:45 Golden cohort explanation
40:30 Experimenting in UA
41:00 Incrementality tests
42:30 Top UA channels to work with
44:00 UA is changing at scale on a weekly basis
44:30 More creatives at scale
46:30 New pair of eyes in UA
See you at PGC Helsinki!
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Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?