This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/7LIHLx4fWeU
What should we look at?
UA
Channel performance
Campaign structure / campaign type (AAA vs regular)
Targeting options (interests, broad vs LAL)
Optimisation structure (Purchase or VO? - mostly VO only)
GEOs
Creatives
Age segments
Android Device performance (exclusion list)
Creative history
What really worked and what really didnt? And WHY?
Types of creatives
Creative team and their process
Daily spend vs daily revenue
Paid vs organic
Data health check
Admon
Do a sanity check
Fill
eCPM
Revenue
Network SoR v SoV
Waterfall
GD?
The Team
The Production
The Game
Please share feedback and comments - matej@lancaric.me / lancaric.me
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