two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD

This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/7LIHLx4fWeU

What should we look at?

UA 

Channel performance

• Campaign structure / campaign type (AAA vs regular)

• Targeting options (interests, broad vs LAL)

• Optimisation structure (Purchase or VO? - mostly VO only)

• GEOs

• Creatives

• Age segments

• Android Device performance (exclusion list)

Creative history

• What really worked and what really didnt? And WHY?

• Types of creatives

• Creative team and their process

Daily spend vs daily revenue

Paid vs organic

Data health check

Admon

• Do a sanity check

• Fill

• eCPM

• Revenue

• Network SoR v SoV

• Waterfall

GD?

• The Team

• The Production

• The Game

Please share feedback and comments - matej@lancaric.me / lancaric.me