This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/0aHX6LQrhrs
Agenda:
1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)
https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4
https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4
Google Play SDK Index - https://play.google.com/sdks
6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders
8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality
https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/
11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year
https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue
16:50 Tiktok rocket ship
Slope after hitting $10bn in revenue what happens after that
Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap
Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase)
Those numbers don’t lie - you can't reach this scale without advertisers getting value
Thought that could be a nice segway into Matej doing a state of the tiktok
19:20 Tiktok UA intro
20:15 Tiktok Fun facts (location targeting restrictions)
29:00 Pangle issues
33:00 UA best practices
39:00 US Purchase campaign (FB vs tiktok CPI comparison)
39:40 UA challenges
42:30 Initial campaign structure & targeting
44:00 "predictions"
Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth