This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/BKyjxR8t_qg
Agenda
1:30 Correction of Admon stuff from session #14
6:20 Applovin buys Wordle! (Modern cinderella story)
10:00 Mobile game revenue decreased for first time ever in Q1 2022
13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased
Sell in May and then be away…
20:00 Ads in the metaverse
Basics of UA
22:30 when to start working on UA?
23:20 How UA can help before game is built? What are the KPIs to look at?
24:20 video #10 marketability tests
25:00 technical stage & KPIs
26:15 Retention KPIs (game + UA)
27:45 What kind of budget to use?
30:50 Never kill a game based on only one channel
32:30 Proxy events dont work in reality
34:15 Scaling the game and profitable UA
34:45 Top 3 creative tricks
36:00 Golden cohorts
38:30 Use Soft launch data for global launch assumptions
40:20 Different optimisation methods (Purchase vs AdROAS)
UA Myths
42:20 - UA can save your game
45:00 UA is the problem why your game is not working
46:00 how to see the UA is shit?
49:10 game will work without UA
Please share feedback and comments - matej@lancaric.me / lancaric.me
two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners