Archive - Brutally Honest by Matej Lancaric

How to soft launch a mobile game in 2024? Benchmarks & Real data inside!

A practical softlaunch guide how to save your company

Apr 10, 2024 •

Creative framework: How to win in 2024?

Full guide how to decrese CPIs by 50% and double your D7 ROAS - Real data inside!

Feb 24, 2024 •

💰 From Zero to €1.6M: The No-BS guide to Solopreneur Freedom

I Built a One-Person Company to €1.6M — Here’s what actually matters

Apr 8 •

Stay Ahead in UA for 2024: My Top 43 Tips Revealed

Unlock 2024 UA Success: Ultimate UA guide

Dec 29, 2023 •

Stay Ahead in UA for 2025: My Top 41 Tips Revealed

Say ❌ to underperforming campaigns & Unlock 2025 UA Success

Jan 2 •

Playbles Trends in Mobile Games - January 2025

👾 Here are the latest creative trends: Playables are back in the game, baby!

Feb 11 •

THE Creative Bible: How to win in 2025?

Full guide how to decrese CPIs by 70% and triple your D7 ROAS - Real data inside!

Mar 3 •

📈Q1 2025 Brutally Honest UA report - Real Data inside!

What’s actually working, what’s BS, and what you can steal for your next campaign.

May 29 •

☠️I am sorry, but Supercell is SuperDEAD

or is Supercell SuperBack? UA Lessons We Can Learn from

Apr 24, 2024 •

Match 3D UA playbook - Real data inside!

Channel mix, campaign structure, ROAS, Retention, creative strategy

May 15, 2024 •

Meta’s Ad ROAS - 101 guide for UA managers

Introduction to Meta Ad ROAS and Why It Matters

Apr 30 •

Hybrid casual UA playbook - Real data inside!

Creative strategy with real CPIs & ROAS numbers, channel mix & campaign structure

Nov 30, 2023 •

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