Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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How to soft launch a mobile game in 2024? Benchmarks & Real data inside!
A practical softlaunch guide how to save your company
Apr 10, 2024 • Matej Lancaric
Creative framework: How to win in 2024?
Full guide how to decrese CPIs by 50% and double your D7 ROAS - Real data inside!
Feb 24, 2024 • Matej Lancaric
THE Creative Bible: How to win in 2025?
Full guide how to decrese CPIs by 70% and triple your D7 ROAS - Real data inside!
Mar 3, 2025 • Matej Lancaric
💰 From Zero to €1.6M: The No-BS guide to Solopreneur Freedom
I Built a One-Person Company to €1.6M — Here’s what actually matters
Apr 8, 2025 • Matej Lancaric
Stay Ahead in UA for 2024: My Top 43 Tips Revealed
Unlock 2024 UA Success: Ultimate UA guide
Dec 29, 2023 • Matej Lancaric
Stay Ahead in UA for 2025: My Top 41 Tips Revealed
Say ❌​ to underperforming campaigns & Unlock 2025 UA Success
Jan 2, 2025 • Matej Lancaric
THE Soft launch Bible: Full 2025 blueprint with real data!
The Only Soft Launch Guide You Need for 2025 with benchmarks
Apr 22, 2025 • Matej Lancaric
📈Q1 2025 Brutally Honest UA report - Real Data inside!
What’s actually working, what’s BS, and what you can steal for your next campaign.
May 29, 2025 • Matej Lancaric
Playbles Trends in Mobile Games - January 2025
👾​ Here are the latest creative trends: Playables are back in the game, baby!
Feb 11, 2025 • Matej Lancaric
🎯Inside Kingshot: The UA funnel every (4X) game needs
From Zero to $60M a Month! What a hit!
Aug 27, 2025 • Matej Lancaric
Meta’s Ad ROAS - 101 guide for UA managers
Introduction to Meta Ad ROAS and Why It Matters
Apr 30, 2025 • Matej Lancaric
☠️I am sorry, but Supercell is SuperDEAD
or is Supercell SuperBack? UA Lessons We Can Learn from
Apr 24, 2024 • Matej Lancaric
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