Creative framework: How to win in 2024?

Full guide how to decrese CPIs by 50% and double your D7 ROAS - Real data inside!

Let's just dive directly into the creative framework for 2024 without any fluff. This is what I am going to touch on in this article so you know why you should upgrade your subscription to paid:

• Creative Process

• Creative research

• How to test creatives?

  • Creative winners & how to iterate

• How to write a creative brief?

• Where to get inspiration?

• The Anatomy of a Best-performing Video

• Hooks

• Hypercasual mechanics

• Memes & Hype

• Rise of AI

• TikTok Creative Challenge

• Altered gameplay

• Fake ads

• Creative team composition

Creative Process

Alright, buckle up, folks! We're diving first into the wild world of creative history and data analysis. Oh, and if our data cupboard's looking a bit bare? No sweat! We'll just sneak a peek over the fence at our competitors' flashy ads. Yes, we're going full-on ad espionage to see what kind of magic they're whipping up in their UA cauldrons. Crucial? Absolutely. It's like being a detective in a world of ads, minus the trench coat. Well, sometimes you are left only with the trench coat!

Next up, we crash the brainstorming party, where I play ringmaster to a circus of motion designers and idea wizards. We're there to chew over competitor ads and our past ad masterpieces (or disasters) to figure out what's hot, what's not, and what's making waves in the sea of ads.

But wait, there's a twist! We're dragging game designers or product managers into the brainstorming brawl. Why? Because who wouldn't want to hear from the brains behind the brawn, getting their take on the game and who we're trying to woo with our ads?

The grand finale of our brainstorming shindig? Crafting the almighty creative brief. It's like the holy grail of "making sure we're all rowing in the same direction" - complete with a treasure map of creative concepts, starring roles for video or image elements, and whether we're going old school with words or Picasso with a storyboard. So, let's get this ad party started, shall we?

How to write a creative brief?

Alright, I’m about to give you a crash course on writing a killer creative brief for your mobile app or game.