This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič
Special guests: Clement Favier & Cameron Thom
Learn more about Adikteev: https://bit.ly/3Dp1f5k
Youtube: https://youtu.be/t8aId6iwNBY
Agenda:
00:00 Intro
01:07 Clement & Cam intros
04:50 PGC conference quick review & comments
09:18 Definition of User Churn
11:49 How to look at User Churn prediction?
18:04 how reliable are predictions when a new UA channel comes in?
19:05 Explaining AUC measures?
20:33 What to do with the User Churn prediction models?
31:28 How early could you predict churn?
37:12 What kind of uplift could I expect?
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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/
Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate
two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?