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Great write up that @Felix.

One other overlooked variable that I have noted that can impact things a lot is the setting of the ‘Google Optimised pricing - High, Med, All, or Off’, within each ad unit, as this seems to dictate how ‘far down’ all the open bidders compete in the waterfall. A high setting means they compete a bit more strongly for higher value impressions, but won’t compete at all below a certain level, impacting match/fill. Not sure if there is any other experience around this!

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Hey @Matej and @Felix

What would you say is an ideal number Line items (as this could impact fill rate and render rate? Varying between a Mediation group with daily revenue of $5k and for one with $500.

Separately how was you experience using segmentation/ custom values in Admob compared to other mediation platforms?

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