One other overlooked variable that I have noted that can impact things a lot is the setting of the ‘Google Optimised pricing - High, Med, All, or Off’, within each ad unit, as this seems to dictate how ‘far down’ all the open bidders compete in the waterfall. A high setting means they compete a bit more strongly for higher value impressions, but won’t compete at all below a certain level, impacting match/fill. Not sure if there is any other experience around this!
What would you say is an ideal number Line items (as this could impact fill rate and render rate? Varying between a Mediation group with daily revenue of $5k and for one with $500.
Separately how was you experience using segmentation/ custom values in Admob compared to other mediation platforms?
Great write up that @Felix.
One other overlooked variable that I have noted that can impact things a lot is the setting of the ‘Google Optimised pricing - High, Med, All, or Off’, within each ad unit, as this seems to dictate how ‘far down’ all the open bidders compete in the waterfall. A high setting means they compete a bit more strongly for higher value impressions, but won’t compete at all below a certain level, impacting match/fill. Not sure if there is any other experience around this!
Hey @Matej and @Felix
What would you say is an ideal number Line items (as this could impact fill rate and render rate? Varying between a Mediation group with daily revenue of $5k and for one with $500.
Separately how was you experience using segmentation/ custom values in Admob compared to other mediation platforms?