Brutally Honest #171 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Tell your team they are doing a good job. Well, if they do a good job. If they suck, tell them that as well.

🦩Tip of the week

The role of automation and AI in user acquisition is expanding. No shit Sherlock.

My recent AMA discussions revealed how UA teams are adopting AI-driven tools to streamline campaign management.

UA…