Brutally Honest #135 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
See you all in California this week!
🦩Tip of the week
UA is all about getting enough unique events per day on a campaign level to get the best out of each UA channel (someone said UA diversification?)
Each channel has a different number of events to hit to exit the learning phase or for algo to work perfectly. Let’s remi…