2024 UA Playbook: Diversifying beyond Traditional Channels

with some channel Best Practices and real data!

All of this is from my recent talk at Appfest in Barcelona!

Let's dive straight into the UA Playbook, which covers the UA channel mix, AKA Diversification, spying competitors, creative trends as a form of diversification, channel best practices that unlock growth for you.

Which UA channels are best for your game, and what should the campaign structure lo…