Brutally Honest #124 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Are you going to attend Gamescom? Great! I am not, so enjoy it to the fullest! See you next year!
Oh, wrote a new article for paid subs about Merge games marketing! Enjoy:
How to market a merge game? Top3 UA channels, trends & Winning creatives!
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Merge games became the new match-3, full stop! What’s the secret behind this puzzle subgenre's popularity? Why do players like the merge mechanic? How should merge games be marketed?
🦩Tip of the week
Use the TikTok Creative Challenge as a source of inspiration! Transform the best-performing ads into ads that you can use on other ch…