Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Brutally Honest #124 by Matej Lancaric

Brutally Honest #124 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

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Matej Lancaric
Aug 07, 2024
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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Brutally Honest #124 by Matej Lancaric
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Hey, FAM! What’s up?

🥃 Drink talk

Are you going to attend Gamescom? Great! I am not, so enjoy it to the fullest! See you next year!

Oh, wrote a new article for paid subs about Merge games marketing! Enjoy:

How to market a merge game? Top3 UA channels, trends & Winning creatives!

Matej Lancaric
·
August 3, 2024
How to market a merge game? Top3 UA channels, trends & Winning creatives!

Merge games became the new match-3, full stop! What’s the secret behind this puzzle subgenre's popularity? Why do players like the merge mechanic? How should merge games be marketed?

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🦩Tip of the week

Use the TikTok Creative Challenge as a source of inspiration! Transform the best-performing ads into ads that you can use on other ch…

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