How to market a merge game? Top3 UA channels, trends & Winning creatives!

Creative & UA playbook! Honest guide to win in the saturated merge market.

Merge games became the new match-3, full stop! What’s the secret behind this puzzle subgenre's popularity? Why do players like the merge mechanic? How should merge games be marketed?

In this article, I will cover:

• merge games

• merge games market overview

• Creative trends & examples in merge genre

• TOP 3 UA channels in merge genre

But first, let’s cover the basics before we dive into the 386287323 creative examples & major trends I gathered for you!

Merge games

Merge games are not new, right? Games like “Merge Dragons” have been around for some years, and we keep seeing new merge games coming up. The gold rush of merge games copycats ended some time ago, but some of the new games dethroned the no.1 merge game - Merge Mansion. What are the games am I talking about?

Oh yeah! Travel town & Seaside escape & Gossip Harbor. More (revenue) data below: