User Acquisition – The New Frontier of Game Development

Mobile f2p is dead, thanks to Apple! How many times did you hear that? UA is dead, because of ATT.. blablabla. Jesus fucking Christ!

Nope, nothing is dead. But everything is changing. What was enough a few years ago, is not enough now. Cloning games, reskinning games, not adding any value. Those times are over. You need to work hard to get to the top! Le…