The Simulation Game Ad Playbook: What's Working

and Which Trends You Should Probably Steal as well

You know what’s wild? Simulation games – those intricate world-builders and complex economy-jugglers – are out here running some of the most hypnotic, problem-obsessed, and downright weirdly effective mobile ads on the market right now.

I just went through a chunky deck full of recent creatives from big simulation players, and it’s clear: they’ve cracked the code on attention, even if it sometimes means bending the truth about their core gameplay. They're not just selling a game; they're selling a power fantasy, an ASMR-like trance, or an irresistible urge to fix something that's horribly, wonderfully broken.

Here’s what’s working (and what you might want to test next, no bullshit).

1. The "Fix This Mess" Hook – Instant Satisfaction Guaranteed