THE Creative Bible: How to win in 2025?

Full guide how to decrese CPIs by 70% and triple your D7 ROAS - Real data inside!

Let's just dive directly into the creative framework for 2025

It’s a lot to digest. Without any fluff. This is what I am going to touch on in this article so you know why you should upgrade your subscription to paid:

• Creative Process

• Creative research

• How to test creatives?

  • How to pre-test creatives? (2 simple methods)

  • How to test playables?

    • Creative winners & how to iterate

• Best practices for Formats based on UA channel

• The future of the UA manager

• How to write a creative brief?

• Where to get inspiration?

  • What is the inspiration flow these days?

• The Anatomy of a Best-performing Video

• TikTok Creative Challenge One

  • How to write a proper brief for TikTok creators

• Creative Trends for 2025 (the most important stuff)

• The RISE of AI

  • How to build AI videos from static images

  • Which AI tools to use

  • How to decrease CPIs by 70% and triple ROAS with AI creatives

• How to produce killer Playables

• Creative team composition

Creative Process

Alright, here's how I tackle creating standout ads: