The Art of Diversification: Alternative Mobile UA Channels for 2024
Explore Alternative User Acquisition Channels for 2024 - Examples!
Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows.
The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops wor…