Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

⚡️ THE AI Bible: How to Use AI in Advertising

Easy step-by-step guide to Making AI Ads + the Latest tools & trends

Matej Lancaric's avatar
Matej Lancaric
Sep 22, 2025
∙ Paid

AI is revolutionizing creative production in gaming marketing. Solo marketers and small teams can now generate high-quality game ads and creative assets faster and cheaper by leveraging AI tools for images, videos, and copy. This guide provides a practical roadmap – from writing effective AI prompts to using advanced tools like Midjourney, ChatGPT, Runway, and Google’s Veo 3 – all without requiring professional design skills.

In short, AI can be your creative co-pilot, amplifying your ideas and output – so you can focus on strategy and storytelling while the machines handle the heavy lifting.

You’ll learn:

  • Prompt Crafting: How to write detailed, specific prompts that reliably produce usable assets.

  • JSON & Parameters: How to use structured prompts for more control (camera, style, timing).

  • Tool Selection: Which AI tools are best for beginners and which unlock advanced capabilities—across scriptwriting, image generation, video, and automation.

  • End-to-End Workflow: How to move from story → image → video → final export, with practical step-by-step tutorials.

  • Testing & Iteration: How to generate multiple variations, test quickly, kill weak creatives, and scale winners.

  • Automation: How to Integrate AI Tools with n8n to minimize manual work in your content factory.

The goal isn’t to overwhelm you with every shiny AI tool. Instead, this playbook cuts through the noise and gives you a clear roadmap: start with 3 tools, master them, then layer in more advanced workflows.

By the end, you’ll have:

  1. Your first AI-generated video ad (Claude → Nano Banana → Veo 3).

  2. A clear framework for iteration and testing.

  3. The confidence to scale your production pipeline with automation and advanced tools.


📚 Appendixes

  • Appendix A: Prompt Parameters & JSON Syntax Reference

  • Appendix B: Full AI Tool Directory (Script, Image, Video, Audio, Workflow, Game-Specific)

  • Appendix C: Creative testing & AI pipelines

  • Appendix D: Automation Playbook (with example pipelines)

  • Appendix E: Extra Case Studies

Quick Start Toolkit: Where to Begin

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