Story of the Dancing Unicorn: the reality of a UA Manager

Today was a good day. But it took many good & bad days to get to the consistently good ones.

I’ve led the development, planning, and execution of UA strategies for multiple game franchises. €32m in profitable ad spend, 35 game launches, and 10 years of drudgery later, I am here running my consultancy. My career wasn’t always rosy – I’ve dealt with a lot of bullshit from the pace of digital marketing and the wild west of the gaming industry.

But …