🎯 State of the brutally honest UA 2025
Brutally Honest Benchmarks, Creative Chaos, and the AI Takeover
In this solo episode, I broke down the new rules of user acquisition for mobile games in 2025, backed by real survey data from all of you, my dear subscribers, and hundreds of UA managers.
This episode is based on the report I published recently:
📈Q1 2025 Brutally Honest UA report - Real Data inside!
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Hey there, Matej here! Welcome to the most brutally honest look at mobile game UA you’ll read this quarter. This report isn’t just another round-up of trends – it’s built on real campaign data, survey responses from hundreds of UA pros, and my experience running UA for some of the hottest games.
From channel splits and rewarded UA to the creative volume arms race, fraud, AI hacks, and why your next UA h…