Ready, Set, Rumble: Blizzard's Soft Launch Playbook for Warcraft Rumble unveiled!
Decoding the Playbook: What's Inside the Battle Plan?
In May 2022, Blizzard first unveiled Warcraft Arclight Rumble, the next mobile game coming to the Warcraft franchise. Over a year later, the game has had beta tests and has received updates and changes, including a new name — Warcraft Rumble. Warcraft Rumble started to roll out the first launch build in the Philippines. Good job, someone is paying attention to how to soft launch a game! Let's take a look at the whole soft-launch strategy now.
Pay attention, but be aware. This is not your usual mobile game soft launch. This is Blizzard, similar to the Supercell soft-launch approach. Very different.
Warcraft Rumble Overview
When the game was first announced, Blizzard promised a single-player campaign with over 70 missions, as well as PvP matches. The game has been refined and polished, but one of the biggest things to change was the PvP system. It was really just, if you’re in the queue and someone else is in the queue, you fight against each other and the winner gets some XP. That was pretty much it. Once the bare bones were set up and the mode was declared appropriately fun and balanced, the team built a fully featured PvP mode, including matchmaking, a ladder system, rewards, and a seasonal structure.
Warcraft Rumble is designed around leaders; some of these are characters from Warcraft lore, like Sylvanas Windrunner or Grommash Hellscream, and others are “upgraded” versions of iconic units like the footman. Apparently, they didn’t want everything to be about playing your leader, but wanted to make sure that mechanically they didn’t overshadow all the other parts of your army. The leader’s abilities don’t make the leader itself stronger — it influences your army in general.
Warcraft Rumble is a mobile action strategy game where collectible Warcraft Minis come to life to clash in epic melee battles. Whether you choose to play in the massive single player campaign or compete head-to-head in epic PvP battles, prepare to experience the true meaning of joyful chaos! As google play description says:
WARCRAFT AT YOUR FINGERTIPS
-Take control of an army of Minis to defeat bosses and characters from the Warcraft universe
-Play with iconic heroes like Jaina Proudmoore, Grommash Hellscream, and many more
-Defeat enemies from across the Warcraft universe in familiar and new settings
-Discover new maps and bosses as you fight your way across Azeroth
COLLECT OVER 60 WARCRAFT MINIS AND CHARACTERS
-Collect dozens of units and characters from across Azeroth
-Build armies within 5 playable families: Alliance, Horde, Beast, Undead, and Blackrock
-Unlock new skills and upgrade your minis as you level up
FAST PACED MOMENT-TO-MOMENT STRATEGIC ACTION
-Every Mini and hero you play matters when it comes to winning
-Cast spells like Blizzard and Chain Lightning to defeat your enemies and turn the tide of battle
-Exploit enemy weaknesses: deploy ranged units against flyers, or use magic against infantry
-Use your Minis’ unique powers to build a team for any opponent you come up against
USER ACQUISITION & NUMBERS
Look at those downloads vs. revenue numbers!
Getting 10k+ day revenue is quite nice in a monetisation stage.
Your typical game won't make $1.4mil during soft launch = (800k x sadness multiplier).
