🙀 Playable Ads Trends in Mobile Games & Apps - September 2025
cats, cats everywhere... even in playables?!
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads across different genres.
For those who read only summaries, here are the playable trends for September in a nutshell:
Puzzle trend still growing
I was surprised in August, but now it’s just a growing trend with MAJORITY of new playable ads on Google being simple Puzzle minigames.
Cats everywhere
Seems that Cats have been a major power in September. After analyzing new creatives this month, while I was asking myself - Why do I see so many cats here? Are we witnessing a cat revolution?