🎮​Playable Ads Trends in Mobile Games & Apps – June 2025
​Here are the latest creative trends: Playables, baby! 👾
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads across different genres.
For those who read only summaries, here are the playable trends for June in a nutshell:
Matching Madness or Anxiety Madness?
The world of match-3 playables seems to have hit peak anxiety. But there are some serious contenders with a fresh twist.