Playable Ads Trends in Mobile Games & Apps - August 2025
Here are the latest creative trends: Playables, baby! 👾
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads across different genres.
If you missed last month's trends, here you go:
For those who read only summaries, here are the playable trends in August in a nutshell:
Good old playable classics are back? Time will tell, but this month, it seems to be all about classic games
Puzzle trend
Loads and loads of the same playable with different image. Classic 3x3 puzzle game. Some sales guys may have done a great job selling single templates to all the companies in August.
Even Habby! What’s going on? More about this later…